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Pantone’s extensive expertise, comprehensive color systems, and influential Color of the Year selection establish the company as the trusted color authority, guiding industries and setting trends in the world of design, fashion, and beyond. The inspiration behind the 2023 Pantone Color of the Year, Viva Magenta, is a result of a careful analysis of global trends, societal shifts, and the collective spirit of the times.
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Pantone’s extensive expertise, comprehensive color systems, and influential Color of the Year selection establish the company as the trusted color authority, guiding industries and setting trends in the world of design, fashion, and beyond. The inspiration behind the 2023 Pantone Color of the Year, Viva Magenta, is a result of a careful analysis of global trends, societal shifts, and the collective spirit of the times.
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