Embrace the Pantone Color of the Year: A Makeup Artist’s Guide to Viva Magenta

I’m Holli Chris.
Your Makeup Mentor. Here I will  share with you all thing beauty, business, and banter for those working as a makeup artist in the special event industry!
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Three Ways to Unleash the Vibrant Possibilities of Viva Magenta

The Pantone Color of the Year

Pantone’s extensive expertise, comprehensive color systems, and influential Color of the Year selection establish the company as the trusted color authority, guiding industries and setting trends in the world of design, fashion, and beyond. The inspiration behind the 2023 Pantone Color of the Year, Viva Magenta, is a result of a careful analysis of global trends, societal shifts, and the collective spirit of the times. Pantone’s color experts, along with a team of designers and creatives, take into consideration various factors when selecting the Color of the Year. Viva Magenta takes center stage this year, symbolizing the celebration of individuality, the spirit of adventure, and the drive to embrace a colorful and dynamic future.

Every year the selected Pantone color holds immense importance as it serves as a powerful trend influencer in the realms of fashion, home goods, and beauty. Pantone Color of the Year inspires designers and brands to incorporate it into their creations, ensuring that it permeates the world we live in. By embracing the Color of the Year, professionals and consumers alike stay on-trend and express their desire for modernity and relevance, creating a harmonious connection between style, aesthetics, and the spirit of the times.

As a makeup artist, it’s essential to keep up with this influential color to offer clients fresh and innovative makeup looks. Let’s explore three exciting ways to incorporate Viva Magenta into your makeup artistry, enabling you to stay on-trend and captivate your clients with this vibrant hue.

Creating a Striking Eye Look

One of the most popular ways to utilize Viva Magenta is by incorporating it into eye makeup looks. This vibrant hue can be used as an accent color or as the main focal point of the eyes. Begin by selecting eyeshadows, liners, and mascaras in Viva Magenta and experiment with different techniques. From a bold magenta eyeliner to a smoky eye with a pop of Viva Magenta on the lid, the possibilities are endless. By using Viva Magenta on the eyes, you’ll create an eye-catching look that embraces the latest makeup trends.

Use a magenta color wash all over the lid for a quick pop of color!

I Love to use a color wash of eye shadow all over the lid to create a quick pop of color!
Magenta is a flattering color that adds warmth and vibrancy to any look.

Enhancing the Complexion with Viva Magenta

Another fantastic way to incorporate the 2023 Pantone Color of the Year is by using Viva Magenta to enhance the complexion. This can be achieved through blush, highlighter, or even a subtle tinted moisturizer. By adding a touch of Viva Magenta to the cheeks or high points of the face, you create a fresh and radiant look that complements a variety of skin tones. Experiment with different application techniques to bring out the natural beauty of your clients, using this vibrant and captivating shade.

Mixing shades of hot pink or magenta with a bright transition shade such as peach, can create a beautiful blush shade that brings life to the skin without over powering the overall look.

Embracing Viva Magenta on the Lips

The lips are a fantastic canvas for showcasing Viva Magenta. Whether it’s a bold and vibrant magenta lipstick or a more subtle lip gloss with a hint of Viva Magenta, incorporating this shade onto the lips instantly transforms a makeup look. Experiment with different finishes and textures to create a range of effects, from matte to glossy. By incorporating Viva Magenta on the lips, you not only add a fashionable touch but also draw attention to your clients’ smiles, leaving them feeling confident and on-trend.

Keeping it in the color family, magenta pairs nicely with peach tones, as they are analogous colors on the color wheel. A magenta color pop lip can turn a basic makeup look into a playful look in seconds.

Bringing it All Together: Creating a Full Makeup Look

Now that you’ve explored different ways to incorporate Viva Magenta into your makeup looks, it’s time to bring it all together and create a complete makeup look. Consider combining elements from the previous sections to craft a cohesive and stunning result. For example, pair a bold eye look featuring Viva Magenta with a soft blush and a complementary lip color. By balancing the intensity of the color and ensuring it harmonizes with the overall look, you can create a striking makeup style that embodies the 2023 Pantone Color of the Year and reflects the latest trends.

Remember, the key to successfully incorporating Viva Magenta is to experiment, be creative, and find innovative ways to make it work for your clients’ individual styles and preferences. Play with different techniques, textures, and finishes to create unique and personalized makeup looks.

This halo eye look showcases magenta paired with textures of gold foil and glitter, to fire up the viva glam while maintaining the pretty.

How will you incorporate Viva Magenta into your makeup applications this year?

Let me know in the comments.

xoxo Holli Chris

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